Marketing Mix- FOUR P's
Marketing Mix basically describes different choices an organization needs to make in the whole process of bringing a good or a service to the Market.
According to AMA : The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. The most common classification of these factors is the four-factor classification called the "Four Ps"-price, product, promotion, and place (or distribution). Optimization of the marketing mix is achieved by assigning the amount of the marketing budget to be spent on each element of the marketing mix so as to maximize the total contribution to the firm. Contribution may be measured in terms of sales or profits or in terms of any other organizational goals.
According to AMA : The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. The most common classification of these factors is the four-factor classification called the "Four Ps"-price, product, promotion, and place (or distribution). Optimization of the marketing mix is achieved by assigning the amount of the marketing budget to be spent on each element of the marketing mix so as to maximize the total contribution to the firm. Contribution may be measured in terms of sales or profits or in terms of any other organizational goals.
Product :
- Under the brand Cadbury
- Availability of Variants (e.g. Fruit and Nut, Crunchy,Chomp)
- Available in 2 sizes
- Contains Chocolate,Nougat + Caramel
- TG mainly Kids,but more or less every section consumes it
Price:
- Price as low as Rs 5/-
- Anyone and everyone can buy it
Promotion:
- Part of a established brand
- Extensive advertising through print and Electronic media (Suresh and Ramesh ads)
- Large distribution network
- It is available in big store to local kirana shops
No comments:
Post a Comment