PRODUCT LIFE CYCLE

Product Life Cycle of Cadbury 5 Star

Any product undergo a life cycle which has following four stages

• Introduction
• Growth
• Maturity
• Decline or Renewal
  

5 star was first launched in 1969 and after dairy milk it was one of the most sold chocolates in India. It was suitable for all the people in the country. With over 40 years of being a favorite of the Indian consumer, 5 Star still continues to be what it was back then.

5 Star is in its maturity stage and in order to save it from declining and competition it was re-launched with new packaging and variants (e.g. 5 star Chomp) so that it can connect itself with the TG esp the youth and make a strong hold in the market. Advertising and innovation in 5 star have made sure that it has continuous demand from its fans and provide maximum value to its consumer.