COMPETITORS and INDUSTRY

Competition of 5 Star

In Indian chocolate market Cadbury has the highest share followed my Nestle. So clearly as a part of Cadbury 5 star in the Market Leader in the sub category.

The biggest competitors of 5 star are:

• Nestle Barone
• Mars 

  

  Source - http://businesstoday.intoday.in

  
  

  
  

  
  

After Cadbury Dairy Milk 5 star has the maximum market share close to 14%. What make 5 star a different from its competitors is  that it has a lot of variants available like 5 star crunchy , Fruit n Nut etc. The target customers are all age group belonging to every section of the society, so it makes it reachable to every customer segment.

In order to attract new customers 5 Star started off with a new Rs 2/- pack in which TG was mainly school going kids who can distribute it in school. No such variant of Barone or Mars exists and hence making 5 star is the market leader in this segment.