HOLISTIC MARKETING

Holistic Marketing

According to Business dictionary holistic marketing is defined as "A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.

Holistic Marketing has four main components :

Cadbury through various channels like print,TVC etc reaches its audiences and inform them about their products.The company also maintains good performance and internal marketing policy.Cadbury performs multiple CSR activities like GurikhaProject,it also partnered with Vatsalya Foundation, an NGO working with underprivileged street children in Mumbai.They  believe that for sustaining in the long run it is very important to give back to the society .

Cadbury use integrated marketing to advertise its products and inform the customers They have strong internal communication system and the various departments work in coordination with each other for growth of the company .They also follow a strong set of ethics and culture.